Yes, communication is supposed to be hard

My experience with leading and managing teams has taught me that a lot of friction and frustration are caused by miscommunication. This often happens through that which is not spoken, i.e. through implicit assumptions about what the other means.

In this article I'll shed some light on how miscommunication occurs, show a typical example of it, and give an opinion on the implications (i.e. how should one behave after knowing all this, and how to prevent or fix miscommunication).

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Lessons learned after requesting 40 customer interviews

I previously blogged about and summarized the Lean Startup methodology and requesting customer interviews. Lean Startup literature make it sound as if customer development is hard work, but manageable. Well, even that is an understatement: even requesting customer interviews is hard! I spent the past month contacting 40 people by phone, email and LinkedIn. Here are the biggest issues I ran into and the biggest lessons I learned while doing customer development in the Netherlands, in a B2B context.

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How to request customer interviews, Dutch edition

I previously blogged about and summarized the Lean Startup methodology and requesting customer interviews. But I was told my messages are too American. The ways Americans talk is too outgoing, flamboyant and over-the-top by Dutch and perhaps also German standards. It's probably also a bit too long. Seeing that my initial customer base will be based in the Netherlands, I will need to tone down and shorten my messages. Here's what I did.

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