Lean Startup


Lessons learned after requesting 40 customer interviews

I previously blogged about and summarized the Lean Startup methodology and requesting customer interviews. Lean Startup literature make it sound as if customer development is hard work, but manageable. Well, even that is an understatement: even requesting customer interviews is hard! I spent the past month contacting 40 people by phone, email and LinkedIn. Here are the biggest issues I ran into and the biggest lessons I learned while doing customer development in the Netherlands, in a B2B context.

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How to request customer interviews, Dutch edition

I previously blogged about and summarized the Lean Startup methodology and requesting customer interviews. But I was told my messages are too American. The ways Americans talk is too outgoing, flamboyant and over-the-top by Dutch and perhaps also German standards. It's probably also a bit too long. Seeing that my initial customer base will be based in the Netherlands, I will need to tone down and shorten my messages. Here's what I did.

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