It has often been stated by business consultants and startup advisors that a company should have a purpose beyond vision. Studies show that that result in more motivated and loyal customers and employees. As Simon Sinek said: people don’t buy or follow what you do, but why you do it.
I agree. That was the easy part. But how do you actually define a good purpose? People need to feel that your purpose is aligned with their own values, and a purpose statement needs to balance many different things for many different people.
This post documents the start of my journey in an attempt to find answers.